Humans are wired to connect to beautiful things. Your logo, your style, and all your marketing materials should reflect the value of your business and be those beautiful things. Whether you are launching a new brand or your established brand needs a refresh, SIA will equip your brand with a bold and unique visual identity that endears your target market to your brand and evolves with your brand as it grows.
How? We first assess your brand’s current assets, including your logo, logo ideas, business card, website, social media pages, or any and all assets in your current arsenal. We perform market research to identity the sensibilities of your target market and suggest new design ideas and messaging that will appeal to them. We present an array of design concepts to discuss, and we narrow down and fine-tune options towards the development and production of a style guide, which serves as a reference document that contains branding assets and guidelines for color palettes, typography, and other brand aspects. As your brand grows, we focus on consistency to generate brand recognition and brand recognition = $$$.